Every visit is worth more than before: revenue per visit and AOV over 30 days.
Spend is read the other way round: red when it goes up, green when it goes down and the return per $1 holds or improves, grey when it goes down but the return per $1 also fell.
Order totals from the current WordPress / WooCommerce store, refunded orders excluded. Project orders (over $1,000) and small orders ($1,000 and under) are always shown separately. All figures are totals for the report windows (7, 14 and 30 days), never single days. The Shopify store has its own tab.
Reference figures for visitors and visits.
A Shopify demo store is built in October 2026 and added here to compare with the current WooCommerce (WordPress) store. Sales on Shopify count toward the plan once customers buy there; until then the WooCommerce store stays the money measure.
Google Ads from the Google Ads platform. Meta from the Meta account, Cheapestiles campaigns only (CHT + Spring Reno Event). Platform-reported values overlap; the store figures are the money measure.
Spend is read the other way round: red when it goes up, green when it goes down and the return per $1 holds or improves, grey when it goes down but the return per $1 also fell.
Competitor positions: Semrush AU snapshot. Our trend: Google Search Console average position for each 28-day block (lower is better). The two tools measure differently, so compare our trend with itself, and the snapshot across sites.
Google figures are the latest 28 days. New articles usually need 2–6 weeks before Google shows them for many searches.
Email revenue comes from Omnisend only (attributed orders), grouped by the day the event happened.
eBay, Amazon Australia and the Shop app (comes with the Shopify store). Set up from November; results recorded from 1 December 2026. Same windows as the store: 7, 14 and 30 days.
Every campaign in the Master Plan, checked at each report refresh: what is running, what comes next, what is still only an idea, and how the budget falls across the year.
Planned and being built, in start order.
Ideas are not plans. Approved ideas move to Coming up.
One row per running, planned or building campaign. Solid bars are running; striped bars are planned or being built. The dashed line is the report date.
Planned campaign budget per month, each campaign spread evenly across the months it covers.
Next steps and notices from the latest Growth Report.
Messages between Cheapestiles and Ruby, newest first. Questions asked with 💬 on any block also land here.
Pick a message to read it here.
Social media — every channel
Followers, views and interactions for each channel we run. Same windows as every other channel: 7, 14 and 30 days. A day with no record is a gap, never a zero.
Every channel side by side
Google Business — Bankstown store