Bars = online revenue per month (WooCommerce). Line = website visits. Shaded bars from November = the 12-month plan target (mid-point), with the band shown on hover.
Every visit is worth more than before: revenue per visit and AOV over 30 days.
3 days = same weekdays one week earlier (highlighted). 14 and 30 days = the block before. Ratio figures such as MER are judged on 30 days only.
Order totals, refunded orders excluded. Project orders (over $1,000) and everyday orders are always shown separately.
Reference figures for visitors and visits.
Google Ads from the Google Ads platform. Meta from the Meta account, Cheapestiles campaigns only (CHT + Spring Reno Event). Platform-reported values overlap; the store figures are the money measure.
Competitor positions: Semrush AU snapshot. Our trend: Google Search Console average position for each 28-day block (lower is better). The two tools measure differently, so compare our trend with itself, and the snapshot across sites.
Google figures are the latest 28 days. New articles usually need 2–6 weeks before Google shows them for many searches.
Email revenue comes from Omnisend only (attributed orders), grouped by the day the event happened.
Last 30 days, platform-reported.
The commitment is per quarter: revenue +5–10% on all online channels, website visits +30–40% for the first two quarters, MER at least 5x. Monthly figures below are our own estimate, split from each quarter, so the team can pace the work. "Achieved so far" counts against the minimum (lower) target.
Reports, plans and anything to share between Cheapestiles and Aikash Marketing. Drop new files into the shared folder; they appear here at the next update.
Every question asked from any block, by date received. Aikash is notified by email and replies under the block.
Social — Metricool
Followers now vs the earliest comparable date, and reach/views across the three windows.
Social figures, three windows
Instagram views per day
Metricool from 1 Oct and up to 22 Aug; Vista Social (saved before the switch) for 23 Aug – 20 Sep. Days with no record are gaps, never zero.
Google Business — Bankstown store